18 Ways To Use Your Real Estate Property Video

Ways To Use Your

Real Estate Property Video

These days, a realtor isn’t considered "real" or serious about marketing without live-action video. Most agents upload videos to MLS sites. Just as important, they share them on social media. But there are even more ways to maximize this essential marketing tool. This article won’t cover what types of videos to create—it’s all about how to use your present real estatae videos effectively.

Start by keeping all your property videos in one place. A YouTube channel is a great option. The goal isn’t to gain subscribers or go viral—it’s to create a central hub where your videos are easy to find and share.

If you decide to utilize YouTube be sure to fully set up the channel with all informational and image fields completed before posting any videos. YouTube is its own beast, so for the purpose of this article simply use the platform as a video library for all of your videos.

Make your videos recognizable by ending them with your contact information, logo, and a brand photo rather than a professional one. While both professional and brand photos aim to create a positive image, professional photos are formal and brand photos aim to capture your personality and individuality as a realtor in a more comprehensive and versatile way. See Ashley Hudson's brand photo below.

Show the video to the seller. This may seem obvious, but you would be surprised! Encourage them to share it with their network of family, friends, and colleagues.

Tap into your network—friends, family, clients, and community or club members—for referrals. Texting is a fast, informal way to share your latest video with them.

While texting offers speed, email provides a more professional tone for certain contacts. Ensure you include a link to your branded video in either communication.

Utilize your email signature as a marketing tool by including a video link and a clear call to action (e.g., 'Check out', 'Please Watch','Click Here') Consider adding links to relevant listings or past sales, ensuring the signature remains clean and uncluttered."

Showcase your video at listing interviews to build client confidence in your marketing abilities. A visual representation of your strategy can be the key to securing their business.

Quick Reader codes offer a powerful and free way to share your video. By packing information into a scannable square, you place your video directly into the hands of anyone with a smartphone. Strategically place QR codes on property-related print materials, and where permitted, on your personal property sign.

Instead of individual QR codes for each listing, create a single QR code that links to your YouTube channel. This allows viewers to access all your videos, past and present, with one scan. It offers broader utility than an address-specific code. It can be seamlessly integrated into all your print marketing, regardless of address, including brochures, billboards, mailers, banners, and even promotional items like t-shirts and car wraps.

Leverage your vendors (e.g. stagers, builders, architects, landscapers, cleaning/ maintenance providers, interior decorators, etc) as marketing partners by sending them your video. It showcases their work and provides them with valuable content to share on their websites and social media. This mutually beneficial strategy can expand your video's reach and generate new leads. Encourage them to share it with their personal networks too.

IMPORTANT: Every video company, including The VSI Group, has policies for content sharing. These can be as straightforward as a social media tag or as complex as a notarized usage rights agreement, depending on the vendor's application of the video.

Display your video on your business website or broker-provided site for optimal visibility.

Talk to your broker and ask permission to play your video at the next weekly sales meeting. This is a great way to show a live-action overview of the home rather than with still photos.

Don't overlook your marketing director! Partner with them to maximize your video's reach. They can offer valuable insights and access to company resources, especially if you're a newbie to social media.

Incorporate your video into your next eNewsletter, eBlast, or blog post. If you don't utilize these tools, consult your marketing director, as your company likely does.

Text or email the video to agents who provided contact information at caravans, open houses, or showings.

Engage with private neighborhoods, condominium, and subdivision associations by sharing your video. They may be willing to feature it on their websites, eNewsletters, or social media platforms as local news."

Neighbors really are nosy, so maximize your local reach by sharing your video on community-focused online platforms like Nextdoor, Patch, and Facebook Marketplace.

Ensure your video is always accessible by downloading it to your laptop, smartphone, and tablet. This allows for immediate playback, even without internet or Wi-Fi.

We hope these additional video sharing strategies have highlighted the versatility and impact of your video. For further information or questions about this article, please contact our Creative Director, Tiffany Nelms, via email. tiffany@thevsigroup.com